ServicesCustom WordPress development
Custom WordPress, built with native blocks.
Your team keeps WordPress, the editor it already knows, and loses what makes it slow: no page builder, no theme full of options you’ll never use. I design your site and build its own theme and blocks, so editing is simple and the design stays intact.
What’s included
- 01
A theme of your own
Designed for your brand and coded from scratch as a block theme. It only loads what your pages use.
- 02
Blocks shaped like your content
A “Room”, “Project” or “Team member” block with only the fields that matter. Your team fills them in, and the layout takes care of itself.
- 03
Migration from a page builder
If your site runs on Elementor or Divi, I move the content to native blocks page by page and redirect every old address.
- 04
Multilingual when you need it
Languages set up with their own addresses, so each one can rank in its own market.
- 05
Fast and accessible by default
Light pages, images at the right size and accessibility checked against WCAG before launch.
- 06
Handover and training
A session with your team and a short guide to the editor, written for your site.
How it looks on the site
Your team only fills in the content. The block supplies the design, and the three cards always look the same.
Anyone can change the style of each card. Try it: in a few months, none looks like the others.
Why I stopped using page builders
I built WordPress sites with page builders for years: the Nomadict community site runs on Elementor, so does the Visit Montanejos tourism site, and dielmo.com runs on Divi. They’re quick to start with, but every page carries the builder’s code, and every edit can move the design a little further from where it started. When I measured nomadict.org against a hand-built site, it loaded more than a hundred script and style files. That’s why I now build WordPress with native blocks.
Editing that can’t break the design
In a page builder, anyone can change a margin or a font on one page. In a custom block, your team edits the content (text, photos, dates) and the design is decided once, in the theme. The site stays consistent after a hundred edits, not just on launch day.
When WordPress is the right choice, and when it isn’t
WordPress makes sense when your team already knows it, when you need its plugins, or when many people publish. If none of that applies and you want the fastest possible site, I’ll tell you, and suggest a custom website with a headless CMS instead.
Process
Made like a film.
A project runs like a production: script, shoot, post and release. You always know what comes next and when I need you.
Pre‑production
Strategy, structure and art direction. You see the script and the look of your site before any code.
You · BriefingShoot
Design and development, built around your real content, not placeholders.
You · Design reviewPost‑production
Motion, content and polish, checked on real phones and screens.
You · Final reviewRelease
SEO, analytics and a handover session. From launch day your team runs it.
You · TrainingRelated work
Nomadict
A home for a worldwide community of travel photographers, with weekly features, interviews and a shop.
- 500K+ on Instagram
- Shop
Visit Montanejos
Tourism website for a spa village in the mountains of Castellón, in several languages.
- Multilingual
DIELMO 3D
Website for a geospatial company with more than twenty years in topography, digital mapping and asset inventory.
Questions
Can you take Elementor off my current site?
Yes. I rebuild the pages with native blocks, move the content across and redirect every address, so you don’t lose visits from Google.
Will I be able to edit it myself?
Yes, that’s the point. Before launch I train your team and leave you a short guide to your site’s editor.
Do you use a premium theme?
No. Each site gets its own theme, so it doesn’t load options for designs you’ll never use or depend on someone else’s updates.
Can it have a shop?
Yes, with WooCommerce. I built the shop on nomadict.org with it.
How much does a custom WordPress site cost?
It depends on the number of templates and custom blocks, the languages and whether there’s a migration. After a first call I send you a written quote.
Who owns the site and the hosting?
You do. The site, the domain and the hosting are in your name, with every login handed over at the end.
From the journal
- Why Elementor slows down your website (and what to do)I measured two of my own sites, one built with Elementor and one by hand: what slows an Elementor site down and what you can do about it today.
- A WordPress template or a custom website: when each one is worth itThree ways to build a website, what each one offers and a quick test to see which fits your project.
